Dharma

The duty and work that shape destiny.

Main quest

A brain-computer interface: reading brain waves well enough to turn thought straight into text and actions, with no keyboard or voice in between. It is the idea that blows my mind and the one I would happily spend years on. It is a moonshot, which is rather the point.

Side quests

• Sareeviz: AI photos and videos for Indian fashion photo studios and ecommerce brands. It began as a problem, and an opportunity, inside my family’s textile business, and I happened to be standing in the right spot at the right time, with the right people around me. It is built with AI and sells useful AI to Indian MSMEs, which means it could not have existed at any other point in time. So far it is the thing I have made that earns the most.
• doomreader: books, read the way you doomscroll, one short card at a time. I built it because I wanted it. I like reading and have tried hard with Google Books and Kindle, but neither ever turned reading into a habit, so I made the app that could. Then it seemed a waste not to sell it: if it brings in some quiet revenue next to Sareeviz, that is a win. I also have a theory that AI has reached an inflection point, where a habit app like Duolingo takes months to build rather than years.
• Rungs Labs: five apps, coming soon, that teach calisthenics, running, cycling, swimming and meditation one rung at a time.

Also on the plate

• A network of niche publications, planned.
• Software for textile manufacturing: an ERP and a platform for designs.
• A weekly research session with Claude on investments, and on which apps and games are worth building.

Samskara

The impressions and habits that shape a person, and the rites that mark a passage.

Books

• Shoe Dog, Phil Knight. Read once, reading again.
• Made in Japan, Akio Morita. Reading now. Craft, taste, quality obsession and East-West philosophy.
• Steve Jobs, Walter Isaacson. Reading now. Zen, design, quality obsession.

Quotes

“All great events always hang by a hair. The skillful man takes advantage of everything and neglects nothing that can give him a few more chances; the less skillful man, sometimes by neglecting a single one, loses everything.”

Napoleon Bonaparte

“You have the right to perform your prescribed duties, but you are not entitled to the fruits of your actions. Never consider yourself the cause of the results of your activities, and never be attached to inaction.”

Bhagavad Gita 2.47

“All that is gold does not glitter, Not all those who wander are lost; The old that is strong does not wither, Deep roots are not reached by the frost.

From the ashes a fire shall be woken, A light from the shadows shall spring; Renewed shall be blade that was broken, The crownless again shall be king.”

J. R. R. Tolkien, The Fellowship of the Ring

Videos

• Train Who You Become, Ascendra.
• A Reminder To Let Go, whyDEKHO by Hemant.
• 4-Year Marketing Degree in 2 Minutes, GROWTH.

Posts

• May 30, 2026 Friction

  There are two types of people in this world. The ones who seek happiness and the ones who seek excellence. There is no right or wrong here — both are at peace when they are seeking what they like to seek.

• Nov 27, 2025 Rivers and Trees

  River’s fate is to have no dignity.

• Nov 26, 2025 The (Lack of) Respect Fuels Ambition

  I used to reject the idea that I needed external validation to feel happy, because I believed happiness was supposed to come from within. Later I accepted it reluctantly, telling myself that we all have our flaws and this was just one of mine. Now I see it differently. It is not a flaw at all.

• Nov 25, 2025 When Work Stops Looking Like Work

  We are entering a strange new period where the definition of work is being rewritten in real time. Activities that once felt like distractions are becoming central to how people create value, and activities that once symbolized work are starting to look outdated.

• Nov 18, 2025 Impute: Perception and Opportunity

  The marketing philosophy of Apple had three core pillars: empathy, focus and impute. Empathy and focus are talked to death in founder and VC conversations. However, one thing that people don’t often talk about is impute.

• Oct 25, 2025 Leverage and Agency

  Leverage > Agency > Intelligence. Every person on earth has 24 hours. No matter how much agency you have, you cannot outdo a person who knows how to leverage.

• Sep 16, 2025 The Secondary Effect of AI: More Entrepreneurs

  Every technological shift has a strange kind of second-order effect. With AI, everyone talks about productivity, cost savings, and automation. But the biggest effect won’t be inside large companies. It will be in how many more people decide to start something on their own.

• Jul 21, 2025 Guide to hire developers as a Founder

  This is the third time I am starting from scratch and looking to hire developers. The first time was in 2020, just out of college myself. Along with a friend, I filtered through a lot of LinkedIn profiles and took a lot of interviews to find a dev who was in the 2nd year of college. His name was Ashutosh, and he was a 10x dev (he got into MotorQ after he graduated). We hired a couple more fellows after that, but they weren’t as good.

• Jul 07, 2023 Time Is Not Linear

  As we move faster, our perception of time tends to slow down. It is important to move fast if we want to create a substantial positive impact through our work. Just moving fast is not enough though.

• Dec 31, 2021 Reflections 2021 and Goals 2022

  As is said in classics, reflecting on the past leads to action in the future. The past year, as always, had exceptional results compared to the efforts I had put in and following are the things that I am most grateful for.

• Oct 24, 2021 Open Source Content development

  What is Open Source Content development, why and how I am building a blog using it, and why maybe you should too!

• Oct 15, 2021 First Post

  No matter how much you read the documentation, you will not be able to use it until you do.

• Aug 26, 2019 Story of a Billion Dreams

  A fortnight ago, I and my friends went on a three-day trip to Bangalore. The Indian Institute of Management (IIM), Bangalore was organising an entrepreneurship summit over the weekend. It was one of those rare occasions when even the most hodophobic person amongst us was excited about the trip. Though I must mention that I and my friends took this trip to savour two different career paths. My friends were excited to visit their dream institute whereas I was keen about interacting with various entrepreneurs there.

• Jun 03, 2017 The Fall of AI

  A Few decades ago when humans recognized the mystery of how the mind of the most intelligent species on the planet evolves, they probably invented something which is dubbed as last human invention needed ever.

• May 07, 2017 There is an implausible set up of the technical education system in our country

  While the capacity of the youth has helped the country to reach new heights, it is constantly being curbed by the prevalent system. For instance, after developing a fair interest in programming a student takes up science stream for his higher secondary education. Now apart for any Indian, the above sentence would seem quite juxtaposed. Why take science stream if you want to study programming? Here lies the unnoticed problem of our education system.