About Me

Hi, I am Rushabh.

Here’s what’s been up:

• 2016: Started studying Information Technology at SRM University, Chennai. First time living far from home.
• 2020: Began my career as a Software Engineer (Testing) at Commvault Systems.
• 2022: Moved into DevOps at Hevo Data.
• 2023: Left my job to pursue entrepreneurship full-time at Entrepreneur First.
• 2024: Started VedVaani, scaled it into one of the Top 100 Grossing apps in India, and sold it to Brahmveda Ventures.
• 2024: Started SEOExpert AI, an agency helping founders with SEO and marketing.
• 2025: Joined Antler and built Comarketer — AI for founders to launch and market faster. Pivoted after finding a better problem.
• Dec 2025: Built SareeViz — AI that turns saree and ethnic wear designs into studio-quality model photos in minutes.
• 2026: Building Texstyle — AI that generates production-ready Jacquard weaving designs from text or images. Currently in paid pilots with weaving studios.

There have been false starts, quiet failures, and long stretches of uncertainty. I’ve kept going anyway. I’m more clear-headed about what I’m doing and why than I’ve ever been.

When I’m locked in, I move fast and build things that work. Getting to that state consistently is the real challenge — and I’m getting better at it.

I write about tech, business, and the things I’m working through. Quality varies. The newer ones are better.

PS: I’ve skipped over a lot of failed attempts and smaller wins that shaped me just as much. Left them out here for brevity.

Posts

• May 23, 2026 From Two to Many Suns

  I want to go to China, Japan, the USA, and other countries as a speaker at conferences or as a judge at hackathons.

• Nov 27, 2025 Rivers and Trees

  River’s fate is to have no dignity.

• Nov 26, 2025 The (Lack of) Respect Fuels Ambition

  I used to reject the idea that I needed external validation to feel happy, because I believed happiness was supposed to come from within. Later I accepted it reluctantly, telling myself that we all have our flaws and this was just one of mine. Now I see it differently. It is not a flaw at all.

• Nov 25, 2025 When Work Stops Looking Like Work

  We are entering a strange new period where the definition of work is being rewritten in real time. Activities that once felt like distractions are becoming central to how people create value, and activities that once symbolized work are starting to look outdated.

• Nov 18, 2025 Impute: Perception and Opportunity

  The marketing philosophy of Apple had three core pillars: empathy, focus and impute. Empathy and focus are talked to death in founder and VC conversations. However, one thing that people don’t often talk about is impute.

• Oct 25, 2025 Leverage and Agency

  Leverage > Agency > Intelligence. Every person on earth has 24 hours. No matter how much agency you have, you cannot outdo a person who knows how to leverage.

• Sep 16, 2025 The Secondary Effect of AI: More Entrepreneurs

  Every technological shift has a strange kind of second-order effect. With AI, everyone talks about productivity, cost savings, and automation. But the biggest effect won’t be inside large companies. It will be in how many more people decide to start something on their own.

• Jul 21, 2025 Guide to hire developers as a Founder

  This is the third time I am starting from scratch and looking to hire developers. The first time was in 2020, just out of college myself. Along with a friend, I filtered through a lot of LinkedIn profiles and took a lot of interviews to find a dev who was in the 2nd year of college. His name was Ashutosh, and he was a 10x dev (he got into MotorQ after he graduated). We hired a couple more fellows after that, but they weren’t as good.

• Jul 07, 2023 Time Is Not Linear

  As we move faster, our perception of time tends to slow down. It is important to move fast if we want to create a substantial positive impact through our work. Just moving fast is not enough though.

• Dec 31, 2021 Reflections 2021 and Goals 2022

  As is said in classics, reflecting on the past leads to action in the future. The past year, as always, had exceptional results compared to the efforts I had put in and following are the things that I am most grateful for.

• Oct 24, 2021 Open Source Content development

  What is Open Source Content development, why and how I am building a blog using it, and why maybe you should too!

• Oct 15, 2021 First Post

  No matter how much you read the documentation, you will not be able to use it until you do.

• Aug 26, 2019 Story of a Billion Dreams

  A fortnight ago, I and my friends went on a three-day trip to Bangalore. The Indian Institute of Management (IIM), Bangalore was organising an entrepreneurship summit over the weekend. It was one of those rare occasions when even the most hodophobic person amongst us was excited about the trip. Though I must mention that I and my friends took this trip to savour two different career paths. My friends were excited to visit their dream institute whereas I was keen about interacting with various entrepreneurs there.

• Jun 03, 2017 The Fall of AI

  A Few decades ago when humans recognized the mystery of how the mind of the most intelligent species on the planet evolves, they probably invented something which is dubbed as last human invention needed ever.

• May 07, 2017 There is an implausible set up of the technical education system in our country

  While the capacity of the youth has helped the country to reach new heights, it is constantly being curbed by the prevalent system. For instance, after developing a fair interest in programming a student takes up science stream for his higher secondary education. Now apart for any Indian, the above sentence would seem quite juxtaposed. Why take science stream if you want to study programming? Here lies the unnoticed problem of our education system.